Privacy Policy

Who We Are

Hero Pools LLC ("Hero Pools," "we," "us," or "our") is a residential pool and spa service company providing weekly pool care, equipment repair, and specialty pool services to homeowners in Verrado, Arizona. We operate the website heropoolsaz.com and communicate with customers by phone, email, and text message.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, request a quote, become a customer, or otherwise interact with us. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.

Questions about this policy? Contact us any time at [email protected] or 623-236-4023.

Information We Collect

Information You Provide Directly

When you request a free quote, download our pool care guide, or otherwise contact us, we may collect:

Information Collected Automatically

When you visit our website, we and our third-party partners may automatically collect:

• IP address and approximate geographic location
• Browser type and version, device type and operating system
• Pages visited, time on page, referring URL
• Click-stream and interaction data
• Cookie identifiers and advertising IDs (see Section 6)

Information From Third Parties

• Meta (Facebook/Instagram): Interaction data from our paid advertising campaigns, including ad engagement signals and custom audience matching.
• Google (Google Ads & Google Analytics): Website traffic and ad campaign performance data.
• GoHighLevel (GHL): CRM, scheduling, and communication data associated with leads and customers managed through our GHL account.

How We Use Your Information

We use the personal information we collect for the following business purposes:

• Service Delivery: To schedule and perform weekly pool/spa care, repairs, and specialty services, and to keep accurate service records for your pool.
• Scheduling & Communication: To confirm appointments, send arrival notifications, and follow up on service visits via GoHighLevel.
• Payments: To invoice and process payment for services rendered.
• Marketing & Communications: To send emails and text messages about promotions, seasonal offers, and updates. You may opt out at any time (see Sections 8 and 9).
• Advertising: To run targeted ad campaigns on Meta (Facebook/Instagram) and Google using audience and conversion data.
• Customer Support: To respond to your inquiries and resolve service issues.
• Analytics & Improvement: To understand how visitors use our website and improve our content and services.
• Legal Compliance: To comply with applicable laws and to protect our rights.

We do not sell your personal information to data brokers or third-party marketers unrelated to the services described in this policy.

How We Share Your Information

We do not sell your personal information. We may share it with the following categories of parties:

• Service Providers & Processors: Vendors who perform services on our behalf, including our CRM/scheduling platform (GoHighLevel), website host, billing/payment provider, and advertising platforms. These parties are contractually required to protect your data and use it only as directed.
• Legal Obligations: When required by law, subpoena, court order, or governmental authority, or to protect our legal rights, safety, or the safety of others.
• Business Transfers: In connection with a merger, acquisition, sale of assets, or financing, your information may be transferred as a business asset. We will notify you if this occurs.
• With Your Consent: For any other purpose with your prior explicit consent.

Third-Party Service Providers

We work with the following key third-party services that may process your personal information. Each operates under its own privacy policy, linked below:

GoHighLevel acts as a data processor on our behalf for scheduling and client communication. Our billing and payment provider processes payment information directly; we do not store full payment card numbers on our own systems.

Cookies & Tracking Technologies

We and our third-party partners use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activity on heropoolsaz.com.

Types of Cookies We Use

• Essential Cookies: Required for core site functionality. Cannot be disabled.
• Analytics Cookies: Help us understand how visitors use our site (e.g., pages visited, time on site) via Google Analytics.
• Marketing & Advertising Cookies: Set by Meta and Google to enable targeted advertising, retargeting, and conversion tracking.
• Functional Cookies: Remember your preferences to personalize your experience.

Your Cookie Choices

You can control cookie settings through your browser. Most browsers allow you to refuse or delete cookies. Disabling certain cookies may impair site functionality. You may also opt out of interest-based advertising through:

• Digital Advertising Alliance (DAA)
• Network Advertising Initiative (NAI) Opt-Out
• Meta Ad Preferences
• Google Ad Settings

Do Not Track (DNT): Our website does not currently respond to browser DNT signals, as there is no uniform industry standard for recognizing or honoring them at this time. See Section 14 for our full CalOPPA DNT disclosure.

Meta & Google Advertising

We run paid advertising campaigns on Facebook and Instagram through Meta Platforms, Inc., and on Google Search and Display through Google LLC. As part of these campaigns, we may share hashed contact information (such as email addresses and phone numbers) with these platforms to create custom or similar audiences for ad targeting, and we use tracking pixels/tags on our website to measure conversions and engagement.

Meta and Google use this data in accordance with their own privacy policies. You can manage your ad preferences at facebook.com/adpreferences and myaccount.google.com/data-and-privacy.

The sharing of hashed contact data with Meta or Google for advertising purposes may constitute a "share" or "disclosure" under certain state privacy laws. California residents should review Section 13 for their specific rights regarding this activity.

SMS / Text Message Communications

By providing your phone number through our website, a quote request, or during onboarding as a customer, you consent to receive text messages from Hero Pools LLC via GoHighLevel, including:

• Service-related texts: appointment confirmations, arrival notifications, and service updates.
• Marketing texts: promotions, seasonal offers, and special announcements.

Opting out of marketing texts will not affect service-related texts tied to an active or scheduled appointment, unless you request otherwise. Carriers are not liable for delayed or undelivered messages. Text messaging originator opt-in data and consent will not be shared with third parties for their own marketing purposes.

Email Communications

We send transactional and marketing emails using GoHighLevel. Transactional emails (e.g., appointment confirmations, invoices) are sent as part of our service delivery. Marketing emails (e.g., promotions, seasonal reminders) are sent with your consent or on the basis of a legitimate interest where permitted by law.

Opting Out

You may opt out of marketing emails at any time by:

• Clicking the "Unsubscribe" link at the bottom of any marketing email, or
• Emailing us directly at [email protected] with the subject line "Unsubscribe."

We honor opt-out requests within 10 business days in accordance with the CAN-SPAM Act. Opting out of marketing emails will not affect transactional communications related to active service.

Data Retention

• Customer records (name, contact info, service address, service history): Retained for the duration of our service relationship and up to 3 years after your last service or interaction, or as required for tax and legal compliance.
• Marketing contacts: Retained until you opt out or request deletion.
• Payment records: Retained for up to 7 years as required by financial recordkeeping regulations.
• Website analytics data: Retained for up to 26 months, per Google Analytics' standard retention.

When data is no longer needed, we delete or anonymize it securely.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction, including:

• Encrypted transmission of data (HTTPS/TLS)
• Access controls limiting who can view personal information
• Use of reputable, security-vetted third-party processors
• Regular review of data handling practices

No method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at [email protected].

Children's Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will promptly delete it. If you believe we have collected information from a child under 13, please contact us at [email protected].

California Residents — CCPA / CPRA Rights

Although Hero Pools LLC operates and serves customers in Verrado, Arizona, if you are a California resident interacting with our website, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your personal information. This section describes those rights and how to exercise them.

Categories of Personal Information Collected (Past 12 Months)

Sale or Sharing of Personal Information

We do not sell your personal information for monetary consideration. However, under the CCPA/CPRA's broad definitions, sharing hashed contact data with Meta or Google for advertising purposes may constitute "sharing" personal information for cross-context behavioral advertising. California residents have the right to opt out of this sharing.

To opt out, email us at [email protected] with the subject line "California Opt-Out Request."

Your California Privacy Rights

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, and how it has been used and shared.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions (e.g., completing a transaction, legal obligations).
• Right to Correct: Request correction of inaccurate personal information we hold about you.
• Right to Opt Out: Opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
• Right to Limit Use of Sensitive PI: We do not currently collect sensitive personal information as defined by CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

How to Submit a CCPA / CPRA Request

Email [email protected] with the subject line "CCPA Privacy Request." We will acknowledge your request within 10 business days and respond within 45 calendar days (up to 90 days if needed, with notice). We may need to verify your identity before processing your request. You may designate an authorized agent to submit a request on your behalf. We will not charge a fee for processing your request unless it is excessive, repetitive, or manifestly unfounded.

CalOPPA Disclosures

The California Online Privacy Protection Act (CalOPPA) requires operators of commercial websites and online services that collect personally identifiable information (PII) from California consumers to post a conspicuous privacy policy. The following disclosures are made in compliance with CalOPPA:

• Policy Posting: This Privacy Policy is posted on our website and is accessible via a link from our homepage.
• Information Collected: We collect PII including first name, last name, email address, phone number, and service address. See Section 2 for full details.
• Third-Party Sharing: We share PII with the third-party service providers identified in Section 5. We do not share your PII with third parties for their independent direct marketing purposes without your consent.
• Tracking Technologies: We use cookies and similar tracking technologies as described in Section 6.
• Do Not Track (DNT) Signals: Our website does not currently respond to "Do Not Track" signals sent by browsers, as there is no uniform industry standard for recognizing or honoring DNT signals at this time. We will update this disclosure if our practices change.
• Third-Party Tracking: We allow third parties (specifically Meta and Google) to collect PII about your online activities over time and across different websites when you visit our site. You may opt out as described in Sections 6 and 7.
• How to Update Your Information: California residents may request changes to their PII by contacting us at [email protected].

Other U.S. State Privacy Rights

Residents of certain U.S. states with enacted comprehensive privacy laws (including Virginia, Colorado, Connecticut, and Texas) may have rights similar to those described in Section 13, including rights to access, correct, delete, and opt out of certain processing of personal data. To the extent these laws apply to our processing of your personal data, you may submit a request using the contact information in Section 17.

We will respond to verifiable requests in accordance with applicable state law timelines, generally within 45–60 days. If we decline your request, we will explain our basis for doing so, and you may have the right to appeal that decision.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Your continued use of our website or services after any changes become effective constitutes your acceptance of the revised Privacy Policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Hero Pools LLC — Privacy Inquiries
Website: heropoolsaz.com
Phone: 623-236-4023
Email: [email protected]
Instagram: @heropools
Facebook: @heropools
Service Area: Verrado, AZ 85396

We aim to respond to all privacy-related inquiries within 5 business days.

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